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columns

The nomenclature of columns and brackets first appeared to be either functional (in the case of the Fluted) or after local authorities or towns who first specified, or installed, the design. The exception to this naming scheme was the Avenue which became the most prolific design and which featured in many of the early adverts.


Liverpool No. 1 (1934)
Concrete
Fluted (1935)
Concrete
Avenue (with Shakespeare Bracket) (1936)
Concrete

The base of this column doesn't appear to include the characteristic vertical grooves which were added to the later Avenues (although that may be the result of increasing the brightness of the image.) The column (pictured) may be fitted with the Shakespeare bracket which was designed specifically for the town.

The Shakespeare lattice bracket has three holes in the lattice bracket with a groove in the supporting arch.

1936 Advert
1936 Journal

Broadway (1936)
Concrete

The Broadway column was mentioned as being installed in Hertford. It is 25'6" high with a 3'6" projection.

1936 Journal

Avenue (with Scarborough Bracket) (1936)
Concrete

The base of this column now includes the characteristic vertical grooves. The column (pictured) may be fitted with the Scarborough bracket which was, perhaps, designed specifically for the town.

The Scarborough bracket has four holes in the lattice bracket with a groove in the supporting arch. It appears to be the same as the bracket used in the Swinton advert.

These columns and brackets were also rebadged and sold by the GEC and sold as part of their concrete column range. (It was marketed as the Avenue Z4720 column).

The column was later renamed the Avenue 4D.

Advertisement: Some Towns Using Our Columns (1937)
Advertisement: A Concrete Utilities Design (1938)
Advertisement: Modern Lamp Columns (1938)
Advertisement: Concrete Utilities (1939)
Advertisement: Southern Electricity Service (1939)




The first reference I have to the Avenue 4.D. and Avenue 3.D. was in the 1937 APLE Conference Programme. There were no accompanying pictures to determine the differences between the designs and both were available in a variety of heights which overlapped. Brackets still retained the names of local towns and were available with several outreach lengths.


Avenue 3D (with R.L. Type Bracket) (1937)
Concrete

Available in a heights of 20', 6". The version described was fitted with Raising and Lowering Gear and was housed in the column. A special bracket was required to accommodate it.

1937 APLE Conference Programme

Avenue 4D (with Scarborough Bracket) (1937)
Concrete

This column was originally sold as the Avenue but by 1937 was now the Avenue 4D. Columns available in 23' 6", 22' and 20' 6" heights with 21" x 8" door with teak backing panel. Brackets described include the Canop (designed with Mr. Wm. L. Whittle, Surveyor, Hitchin), Shakespeare and Eagle - 1937 Programme

It is believed that this lattice bracket is the Scarborough. It was available with 5' projection (registered design No. 813529). - 1938 Programme

Other bracket designs included the Walsall (a double Shakespeare with counterweights), and the Bexhill (a double lattice bracket without counterweights.) - 1937 Advert.

The Avenue 4D was now approved by the Royal Fine Art Commission. The column was to be exhibited with the New Arc bracket at the cancelled Glasgow exhibition - 1939 Programme

Advertisement: Some Towns Using Our Columns (1937)
Advertisement: A Concrete Utilities Design (1938)
Advertisement: Modern Lamp Columns (1938)
Advertisement: Concrete Utilities (1939)
Advertisement: Southern Electricity Service (1939)



Avenue 4D (with Fulham Bracket) (1937)
Concrete

The Avenue column appears to be used again for the Fulham installation. The bracket is probably the Fulham bracket.

These columns and brackets were also rebadged and sold by the GEC and sold as part of their concrete column range. (It was marketed as the Fulham Z4725 column).

1937 Advert

Watford (1937)
Concrete

This column and bracket were installed in Watford by 1937 and may have been called The Watford. Its base and column design is similar to the Liverpool No. 1.

1937 Advert

Eddystone (1937)
Concrete

Believed to be called the Eddystone column as it's mentioned in a journal.

1937 Journal
Advertisement: Concrete Utilities (1937)

Avenue 4D (with Walsall Bracket) (1937)
Concrete

1937 Advert

Avenue 4D (with Bexhill Bracket) (1937)
Concrete

1937 Advert
1937 Journal

Avenue 2D (with Banstead Bracket) (1937)
Concrete

First appears, unamed, in an advert from 1937 installed in Banstead.

Advertisement: Concrete Utilities (1937)

Avenue 4D (1937)
Concrete
Avenue 4D (1937)
Concrete

These columns and brackets were also rebadged and sold by the GEC and sold as part of their concrete column range. (It was marketed as the Ware Z4721 column and the picture shows the GEC Z8005 lantern).

Advertisement: A Concrete Utilities Design (1938)
Advertisement: A Concrete Utilities Design (1939)

Avenue 4D Special (1938)
Concrete

Bracket is possibly the Eagle bracket. - 1937 Programme

The building is Hackney Town Hall where two of these columns were erected. They were later saved and donated to CU Phosco museum.

The most famous installation was of 75 units along Morecombe Promenade which was probably installed in late 1937/early 1938 and reported on in the 1938 Journal of Public Lighting.

Gallery

Avenue 3D Arc 1 (1938)
Concrete

An Avenue 3D of height 20' 6" with RL Type bracket (for Raising And Lowering gear) was exhibited at Folkestone in 1937 - 1937 Programme

A 4' projection New Arc Bracket, registered design No. 821441/2, was exhibited at Bournemouth in 1938. - 1938 Programme

The Avenue 3D was now approved by the Royal Fine Art Commission. The column was to be exhibited with the Utility bracket at the cancelled Glasgow exhibition - 1939 Programme

Special Design (1938)
Concrete

Southampton Civic Centre

Avenue 3D Arc 2 (1940)
Concrete

Advertisement: It's The Outline That Counts

Avenue 2D Arc 2 (1941)
Concrete
Avenue 3DNN Arc 3 (1948)
Concrete

Gallery
Advertisement: The Designs In World Wide Demand

Utility Major (1938)
Concrete
Highfield Manor (1949)
Concrete

Special design for Liverpool

Estate Manor 'X' (1950)
Concrete
Highway (1952)
Concrete
Byway (1954)
Concrete
Advertisement: The Designs In World Wide Demand
Estate Minor Arc 3 (1955)
Concrete
Advertisement: The Designs In World Wide Demand
Broadcrete 500 (1955)
Concrete

Originally manufactured by Tarslag
Advertisement: The Original

Highway 'X' (1956)
Concrete
25'

Public Lighting #92
Advertisement: Elegance Simplicity Service
Advertisement: Elegance Simplicity Service
Advertisement: Centifugally Spun Concrete Lighting Columns
Advertisement: The Designs In World Wide Demand

Fluted (1956)
Concrete
15'

Public Lighting #92
Advertisement: The Georgian Lantern
Advertisement: The Designs In World Wide Demand

Catenary (1956)
Concrete
25'

Public Lighting #92

Highway 'X' S.B. (1956)
Concrete

Gallery

New Highway (1960)
Concrete
30' - 35'

Advertisement: The New Highway
Advertisement: For 30 ft. & 35 ft.

Byway 'X' Arc 4 (1961)
Concrete